Entrepreneur Stories

As AI Reshapes Online Marketing, Maniv Romeo Builds Shootup Media Around Digital Business Needs

The agency combines website development, search optimisation and digital PR as businesses adapt to changing ways of discovering brands online.

As artificial intelligence begins to change how people search for information and discover businesses, digital marketing agencies are reassessing the services they offer. For Maniv Romeo, the entrepreneur behind Shootup Media, this shift is part of a broader effort to bring website development, online visibility and brand communication together under one business.

Romeo, born Sikandar Kumar in 2001, works across digital marketing, website development and public relations through Shootup Media. The agency serves businesses seeking support with their online presence, including search engine optimisation, paid advertising, social media marketing and branding.

The company's service portfolio also includes optimisation for AI-powered search and answer platforms, reflecting an emerging concern for businesses: how to remain discoverable as consumers increasingly use tools beyond conventional search engines.

According to information shared by the agency, Shootup Media has completed more than 100 projects. The company reports working with start-ups, small and medium-sized businesses and established brands, although the project figure has not been independently verified.

Digital Marketing Moves Beyond Traditional Search

The development of AI-powered search tools is adding another dimension to the digital marketing industry. Businesses that previously focused primarily on search rankings and website traffic are now examining how their information appears in AI-generated answers and recommendations.

This change has encouraged agencies to reconsider how they approach content, technical website quality and brand information. However, visibility across AI platforms remains difficult to guarantee, and conventional SEO fundamentals continue to matter.

Shootup Media has incorporated AI-focused search optimisation into its range of services. For businesses, the practical challenge is to maintain accurate information, publish useful content and ensure that websites clearly explain their products or services.

The wider industry shift also places greater emphasis on measurement. Website visits can indicate interest, but businesses often need to examine qualified enquiries, conversions and customer acquisition costs to understand whether their marketing activity is delivering commercial value.

Shootup Media's Approach to Business Requirements

Shootup Media offers services across several parts of the digital marketing process, including website development, SEO, paid advertising, digital PR, content creation and brand development.

The agency's approach brings these activities together rather than treating each channel as an isolated task. A company launching a new service, for example, may need a website, a search strategy and a consistent brand identity before investing in advertising.

For established businesses, the priorities may be different. Improving website performance, refining advertising campaigns or strengthening organic search visibility may take precedence over building new digital assets.

This range of requirements reflects a wider challenge for small and medium-sized businesses, which often need to balance marketing budgets against immediate operational priorities.

The effectiveness of an integrated agency model ultimately depends on whether its services are coordinated around measurable business objectives. Transparent reporting, realistic timelines and clear definitions of success remain important when evaluating results.

Technology Provides the Foundation

Romeo's professional background includes computer science, alongside skills in coding, web design, content development and digital strategy. His profile also lists a Google-issued IAB Digital Marketing and Media Foundations certificate dated June 2021.

Technical knowledge can be relevant to marketing decisions because website performance, tracking systems, page structure and user experience all affect how businesses engage with online audiences.

His work through Shootup Media brings these technical considerations into a commercial setting, where the objective is to help businesses establish or improve their digital presence.

According to the agency, its portfolio includes projects associated with brands such as Dakloni and Visgrow. The company also reports serving clients in India and overseas markets.

These details describe the agency's stated activities; independent information about individual project outcomes would be needed to assess their commercial impact.

Public Relations Remains Part of the Mix

While search and AI-driven discovery are attracting attention, public relations remains another way businesses communicate developments to potential customers and wider audiences.

Shootup Media offers digital PR and press release-related services intended to support brand communication. Such activities can help businesses share announcements and seek coverage through relevant media outlets.

The value of PR depends on the newsworthiness of the material, the relevance of the publication and the audience reached. Paid placement should also be distinguished clearly from independent editorial coverage.

For businesses combining public relations with SEO and advertising, the central question is how each channel contributes to a defined communication or commercial objective.

Education and Media Beyond Agency Work

Romeo is also associated with Shootup Career, an online learning initiative covering digital marketing and related skills. His professional profile further connects him with Times Release, a news and business publication, and Awaaz Jharkhand, which focuses on regional stories and community issues.

These activities extend his work into online education and publishing, although each operates under different requirements. Educational platforms depend on the usefulness of their learning material, while media organisations must prioritise accuracy, editorial standards and transparency.

Because the publications are associated with Romeo, their coverage of his own businesses should not be considered independent confirmation of company claims.

What Will Determine the Agency's Next Phase?

The digital marketing industry faces continued changes in search technology, advertising costs and customer behaviour. For agencies, adapting to new platforms is only one part of the challenge; delivering measurable results and maintaining client trust remain equally important.

Shootup Media's development will depend on how effectively it responds to these market changes and demonstrates value to businesses with different needs and budgets.

Romeo's professional work places him within an industry that is being reshaped by new technology and evolving customer expectations. The next meaningful measure of progress will be the agency's ability to turn its range of services into demonstrable outcomes for clients.

As businesses reconsider how customers find and evaluate them online, the relationship between technology, marketing and credible communication is likely to remain central to the sector.