Startup Stories

Anjali Sardana’s Pronto Story: How a 23-Year-Old Built a ₹2,000 Crore Startup

By Ananya Varma

At just 23, Anjali Sardana has emerged as one of the young entrepreneurs drawing attention in India’s rapidly evolving startup ecosystem. As the founder and CEO of Pronto, she is building a technology-driven home-services platform designed to make household assistance more accessible, reliable and organised.

What started as an attempt to understand the challenges within India’s fragmented domestic-services market has grown into a startup valued at around ₹2,000 crore.

From an Idea to Pronto

Sardana began exploring the idea behind Pronto while studying at Georgetown University. Her focus was on understanding the gap between the growing demand for household services and the challenges faced by workers and customers in India's largely informal domestic-help market.

The problem was straightforward but significant. Finding reliable household help can often be difficult for families, while workers may face inconsistent employment and limited opportunities for professional growth.

Pronto was created to address both sides of this equation through technology and a more organised operating model.

The company officially began operations in April 2025, offering on-demand household services including cleaning, laundry and kitchen assistance.

Scaling at Remarkable Speed

Pronto's growth has been rapid. The company initially raised $2 million in seed funding, followed by a $25 million funding round that valued the startup at approximately $100 million.

In May 2026, Pronto raised another $20 million, reportedly doubling its valuation to approximately $200 million—equivalent to around ₹2,000 crore.

The company's booking volumes have also expanded significantly within a short period, reflecting growing demand for technology-enabled household services.

Building More Than a Marketplace

For Sardana, Pronto's proposition isn't simply about connecting customers with available workers.

The company has focused on training and standardisation, including in-person training programmes designed to improve service quality. The objective is to create a more dependable experience for customers while providing workers with a structured professional environment.

This approach attempts to address a fundamental challenge in India's domestic-services sector: creating trust between households and service professionals.

A Bigger Vision for India's Informal Workforce

Sardana's ambitions extend beyond household services. She has spoken about the potential to use technology to organise India's fragmented informal workforce and create more structured employment opportunities.

India's urban population is increasingly looking for convenience, reliability and services that can be booked digitally. At the same time, millions of workers continue to operate within informal employment systems.

Pronto is positioning itself at the intersection of these two trends.

The 23-Year-Old Founder Behind the Startup

Sardana's age has naturally become part of Pronto's story. Building a company of this scale in her early twenties puts her among a growing group of young Indian founders attempting to tackle large, everyday problems through technology.

However, Pronto's rapid growth is ultimately tied to the size of the problem it is addressing.

Household services represent a large and fragmented market, and the increasing adoption of app-based services has created an opportunity to bring greater organisation and predictability to the sector.

What Comes Next for Pronto?

With a reported valuation of around ₹2,000 crore and rapidly expanding operations, Pronto now faces the challenge that comes with its early success: maintaining service quality while scaling across markets.

For Anjali Sardana, the journey is still at an early stage. Her larger ambition appears to be building infrastructure around a workforce that has traditionally operated outside formal systems.

At 23, she has already taken Pronto from an idea to a company valued at hundreds of millions of dollars. Whether Pronto can transform the broader home-services industry remains to be seen, but Sardana's journey reflects a new generation of entrepreneurs looking at everyday problems—and attempting to solve them at scale.